20 Best Shopify Clothing Stores & Tactics for Success

Want to create a successful Shopify clothing store? While operating a Shopify store may be more challenging than selling on other online platforms, there are many successful Shopify clothing stores you can learn from.

To make your clothing store stand out from the competition, it’s important to showcase your products in a unique way. Top Shopify clothing stores often have eye-catching images and captivating techniques that encourage customers to add items to their carts. By studying their approach, you can gain valuable insights and tips to help you build a successful online clothing store.

Ready to be inspired? Here are the top 20 of the best Shopify clothing store examples to check out.

1.Fashion Nova

Country: US

Niche:Clothing for Women & Men

Fashion Nova is a leading brand in the world of ready-to-wear clothing and lifestyle products. Its unique selling point is its commitment to inclusivity. The brand offers stylish apparel for both genders of all sizes and shapes, breaking away from the limited sizing offered by other fashion brands. This Los Angeles-based fashion company has become a pop cultural phenomenon, boasting over 25 million social media followers, including celebrity fans and collaborators.

What sets Fashion Nova apart is its effective social media strategy, including the use of user-generated content. By encouraging its followers to post photos of themselves wearing Fashion Nova clothing on Instagram, the brand increases customer engagement and drives traffic to its store.

Additionally, Fashion Nova practices savvy influencer marketing tacticsthe brand has collaborated with influencers like Cardi B to promote its offerings.

Lessons to draw from Fashion Nova’s success:

• Consistently and frequently post on Instagram, TikTok, and Facebook to grow your following. You can use a scheduling tool like Buffer to make publishing easy.
• Run contests to increase customer engagement and make them interesting, like Fashion Nova, which gives winners the opportunity to receive gifts and get features on its homepage.

2.Gymshark

Country:UK, US

Niche:Gym Clothes & Workout Wear

Gymshark is a leading Shopify clothing store in the fitness apparel industry. Founded by Ben Francis in 2012, it has rapidly grown into a billion-dollar business with 18 million followers, 14 successful online stores, and millions of customers worldwide.

Gymshark’s user-friendly website design makes browsing its products effortless. The homepage features only three buttons for navigation, and the site is highly responsive, making it easy to search on mobile devices. Each product displayed comes with descriptive information.

This Shopify clothing is a great example of how to connect with customers. One of the key factors in its success has been its ability to create and nurture a strong community of fitness enthusiasts. This community has become a powerful marketing tool for Gymshark, with members sharing their experiences and recommending the brand to their friends and followers.

Lessons to draw from Gymshark’s success:

• Put your customers first. For example, when the Gymshark website crashed for more than 8 hours on Black Friday, Ben personally wrote more than 2500 apology letters (including discounts) to disappointed shoppers.
• Connect the online and offline worlds. Gymshark’s meet-ups and ‘expos’ are events where fans can connect with their favorite fitness influencers, making the brand more than just a product-based entity.
• Invest in building a community around your brand to reap significant long-term benefits

3.Bombas

Country:US

Niche:Socks & Apparel

Bombas has established itself as a top-notch clothing store on Shopify, specializing in creating comfortable tees and socks for its customers. The brand has a strong commitment to giving back to those in need. Up till now, Bombas has donated more than 75 million items to over 3,500 organizations via the “One Purchased = One Donated” program.

Customers are drawn to Bombas’ Shopify store due to its eye-catching color scheme and easy-to-use layout. The store highlights its current promotions and deals at the top of the homepage, making it easy for customers to stay up-to-date on the latest offers.

All the important information can be found in the sticky headers, allowing customers to quickly access the products they are interested in without having to scroll. The Shopify store also makes it simple to subscribe to the newsletter by simply entering your email address at the bottom of the homepage.

Lessons to draw from Bombas’ success:

• Take a social initiative to let customers know you are contributing to the society
• Put up promotions and deals in a prominent place so customers can notice them easily

4.Mavi

Country:Turkey

Niche:Jeans & Denim

Next on our list of Shopify clothing store examples is Mavi, a company with 30 years of expertise in the denim industry. It offers a range of denim clothing for both men and women. In 2019, the brand sold 9.7 million pairs of jeans globallya testament to its global expansion.

At MAVI, customer satisfaction is a top priority. To this end, they have implemented a feedback survey to gather opinions from shoppers. Whether a customer’s experience is positive or negative, their input can help the brand evolve and improve.

As an expert in denim, Mavi also has a dedicated platform to educate its readers, showcase its culture, and assist its customers in finding their ideal jeans. The Mavi blog provides an opportunity for its audience to interact with the brand.

Lessons to draw from Mavi’s success:

• Create resources (blogs, videos, etc.) to educate your readers about your product and brand
• Keep the conversation open and use customer feedback to improve your offerings

5.FIGS

Country:US

Niche:Medical Uniform & Apparel

FIGS is a direct-to-consumer healthcare apparel and lifestyle brand and a key player in the medical hygiene clothing market. The brand’s goal is to honor and empower healthcare professionals and support this growing global community, referred to as “Awesome Humans.” The brand is dedicated to helping these individuals look, feel, and perform at their best 24/7, every day of the year.

FIGS is most famous for its stylish high-waisted scrubs. The brand has invested many years in developing proprietary fabrics that are anti-odor, anti-wrinkle, moisture-wicking, and stretchy. Additionally, Figs places a strong emphasis on comfort – its clothing is much more comfortable than other brands’ scrubs.

Traditional scrubs are often available for as little as $10, while Figs’ prices start at $38 for a top and can go up to $86 for a complete uniform. High prices for a product that delivers what it promises can create an aura of exclusiveness, drawing more customers to the brand. If you work in healthcare, having more options for what you wear to work and Figs’ clothing price can indicate superior quality. The stylish design of Figs’ clothing also supports the idea that it is a valuable investment.

Overall, FIGS has found success with its combination of style, performance, fit, and premium pricing.

Lessons to draw from FIGS’ success:

• Turn a product into a brand, as FIGS has done with scrubs
• Get people to pay a premium by sourcing high-quality merchandise
• Create and get exposure via brand ambassadors (FIGs has over 250 of them)

6.Decathlon

Country:France

Niche:Sports Clothing

Decathlon is a French sporting superstore with over 11,000 global store outlets. Despite the variations across continents, the brand ensures consistency in both in-store and online shopping experiences. Decathlon’s Shopify clothing store is quite successful.

Decathlon offers a diverse range of sporting goods to meet the needs of everyone, including both sports enthusiasts and professionals participating in over 70 different sports. Consequently, they offer features that allow website visitors to sort and navigate through over 10,000 products by sporting activity. With the help of subcategories, you can easily locate your desired item in no time.

The brand is also active on social media, posting reviews left by customers and using UGC to bring exposure to its products.

Lessons to draw from Decathlon’s success:

• Make it easy for people to sort product variants. For instance, you can offer filters like color, size, use case, etc.
• If you have a physical storefront, make sure its experience is consistent with that of your online store.

7.CUPSHE

Country:US

Niche:Women’s Swimsuits & Fashion

Founded in 2015, Cupshe is an apparel brand that specializes in designing beachwear that caters to different body shapes and sizes. The outcome is a collection of stylish and affordable swimwear that women can confidently wear.

Like many other clothing Shopify stores on this list, Cupshe has gained a significant following on social media platforms, including Facebook and Instagram, with over a million followers. Its social media strategy is centered around user-generated content, with most posts coming directly from its loyal customers.

But what stands out is Cupshe’s innovative approach to search engine optimization. They use their blog to target long-tail keywords that their target audience might be searching for, such as “bikinis for the 4th of July” or “swimsuits for a trip to Mexico.” These posts are presented in a catalog-like layout with shoppable images.

Lessons to draw from Cupshe’s success:

• Focus on both on-brand and long-tail keywords when devising your e-commerce SEO strategy
• Take advantage of shopping features on Instagram, Facebook, and TikTok to get more sales

8.Alo Yoga

Country:US

Niche:Yoga Leggings, Clothes & Accessories

Along with offering a supportive and encouraging atmosphere for those on their wellness journey, Alo Yoga is among the top Shopify clothing stores that’s definitely worth exploring. The brand endeavors to bring the tranquillity and serenity of yoga to people all over the world.

Besides selling yoga clothing, Alo Yoga also provides accessories and leggings, and that can be worn in various settings, whether it’s on the street, in a yoga studio, or elsewhere.

The design of Alo Yoga’s website is simple yet sophisticated. Upon visiting it, potential customers will be immediately drawn to its beautiful design, which is easy to navigate, resulting in a seamless browsing experience.

Alo Yoga’s influencer marketing approach also hits homethe brand runs a Pro program where professional instructors receive a 25% discount on its products. This motivates them to wear Alo Yoga, and customers replicate as the brand is trusted by professional instructors.

Lessons to draw from Alo Yoga’s success:

• Run an influencer program where you offer micro-influencers perks for consuming your products (shares will come naturally).
• Use an elegant design and ensure easy navigation for your e-commerce site.

9.Culture Kings

Country:Australia

Niche:Streetwear Clothing & Sneakers

Culture Kings is one of the best Shopify clothing stores in the world. Hailing from Australia, the brand offers a vast selection of apparel and sneakers, with over 300 new items added each week.

For premium Shopify brands, combining exclusivity with a high level of customer experience is key. Culture Kings achieves this by providing exclusive offers and not-for-sale items to certain users. The homepage highlights trending and new products, and customers can sign up for exclusive offers by scrolling down the page.

Culture Kings also engages with its customers through giveaway competitions, creating a dynamic and interactive shopping experience.

Lessons to draw from Culture Kings’ success:

• Use email marketing to build a connection with your customers
• Add an element of exclusivity by offering certain products to your loyal customers only

10.Unique Vintage

Country:US

Niche:Women’s Vintage Clothing

Unique Vintage is a female-owned and operated vintage clothing brand based in Burbank, California. The company has developed significantly since its humble beginnings in the CEO’s garage. It has even been recognized as one of Newsweek’s Best Online Shops and as a member of the Inc. 5000.

Unique Vintage is dedicated to inclusivity and diversity and remains true to its founder’s original vision of a brand and company that celebrates the uniqueness and believes that everyone belongs.

The team at Unique Vintage works together in an honest, open, and collaborative manner, with the belief that they can achieve anything together. In 2017, they launched the first of many licensed collaborations, including ViacomCBS, Warner Bros, NBCUniversal, and Barbie x Unique Vintage.

Lessons to draw from Unique Vintage’s success:

• When selling vintage clothes, don’t forget to add a modern touch to the silhouettes
• Be open to collaborating with others to create new product lines

11.VICI

Country:US

Niche:Women’s Clothing

VICI is a Shopify retailer with the goal of providing women with stylish and affordable fashion options. Established after the economic downturn, the company utilizes its online platform to display a range of clothing, dresses, and accessories, including popular styles like Bride To Be and Florals & Frills. Customers can peruse an abundance of stunning collections curated by VICI’s fashion experts and find inspiration for their daily attire.

VICI uses a magazine-style theme to give a glimpse of its products. Plus, it uses easy navigation and clean CTAs to drive shoppers to its product pages. Plus, it’s really active on Instagram, where it hosts contests, posts UGC, and showcases influencers using its products.

Lessons to draw from VICI’s success:

• Offer an assortment of products tailored to customer’s preferences
• Leverage social media to build a brand around your products

12.mnml

Country:US

Niche:Men’s Clothing

Mnml is an innovative online clothing company that has made its way to the top of the streetwear fashion world. By operating solely online, Mnml avoids the inflated prices that come with traditional retail and provides customers with a wide range of progressive designs, including outerwear, hoodies, t-shirts, accessories, and more.

The company’s online store is expertly designed, making it effortless for customers to find the products they’re looking for. Mnml is a marketing and logistics powerhouse, using social media and influencer marketing to stay ahead of the competition.

The company places a strong emphasis on trust and security, showing “Free & Fast Shipping,” “Hassle-Free Returns,” and “Secure Checkout” prominently on its homepage. Mnml also includes action-packed video clips in their product galleries to provide c